Between four and eight active engagements per quarter — that's the ceiling we hold to. Not as a lifestyle choice, but because the product we're selling (a genuine, written-down opinion on a multi-crore decision) degrades visibly above that threshold. A typical active search involves a discovery call, a written brief sent for client sign-off, a memo for each shortlisted property, site visits, and a negotiation phase that can span several weeks. We've tested what happens when we push past eight. Client nine gets a materially worse version of that process than client four. Staying below the line is the only way to deliver what we've described.
When we're at capacity, we say so — sometimes in the first conversation. We keep a waiting list for people with timing flexibility, and when the wait is too long, we refer to other brokers in Gurugram we'd trust with the person. The clients we work best with have usually been through a bad property experience before. They arrive knowing what they want to avoid, and that specificity of concern is what makes a Grihum brief actually useful rather than a generic preferences statement that could describe anyone in Gurugram with a budget.
